Sony Said to Plan E-Paper Watch in Test of Innovation

No Comment 0 View

Sony Corp. (6758) is building a watch
made out of electronic paper for recover as shortly as subsequent year in
a hearing of a company’s new venture-style proceed to creating
products, according to people informed with a matter.

The watch’s face and wrist rope will be done from a
patented element that allows a whole aspect area to
function as a arrangement and change a appearance, a people
said, seeking not to be named given it hasn’t been announced.
The device will stress style, rather than perplexing to outdo
more technological offerings like Apple Inc.’s watch and Sony’s
own SmartWatch, they said.

At interest is some-more than a win opposite Apple and Samsung
Electronics Co. A decade of cost reductions and pursuit cuts has
soured Sony’s enlightenment of innovation, once distinguished for the
Walkman and a Trinitron television. Chief Executive Officer
Kazuo Hirai shaped a business origination multiplication this year under
his approach control to fast-track earnest products, and the
watch is one of a effort’s initial results.

“The origination module is really important, yet it will
take time and need some risk-taking,” pronounced Sadao Nagaoka, a
professor during Hitotsubashi University in Tokyo who studies
innovation and serves as an mercantile confidant to Japan’s Patent
Office. “It’s not that Sony ran out of new ideas, yet rather,
it’s holding too prolonged to restructure, and enormous waste have
starved new businesses of funds.”






Photographer: Kiyoshi Ota/Bloomberg

Kazuo Hirai, Chief Executive Officer of Sony Corp., speaks during a news discussion in Tokyo, Japan, on Nov. 18, 2014. Hirai shaped a business origination multiplication this year underneath his approach control to fast-track earnest products, and a watch is one of a effort’s initial results. Close

Kazuo Hirai, Chief Executive Officer of Sony Corp., speaks during a news discussion in… Read More

Open

Photographer: Kiyoshi Ota/Bloomberg

Kazuo Hirai, Chief Executive Officer of Sony Corp., speaks during a news discussion in Tokyo, Japan, on Nov. 18, 2014. Hirai shaped a business origination multiplication this year underneath his approach control to fast-track earnest products, and a watch is one of a effort’s initial results.

New Ideas

Hirai’s new multiplication is aiming to come adult with products and
services that don’t fit a mold of Sony’s existent businesses.

Besides a e-paper watch, a organisation is developing
technology building blocks designed to assistance professionals and
amateurs fast emanate prototypes of new products. The MESH
project — for make, knowledge and share — is a collection of
sensors, light-emitting diodes and buttons encased in colorful
blocks smaller than a container of nipping gum. The inclination are
linked wirelessly and can be operated around a inscription interface,
friendly to people but programming or engineering skills.

The multiplication also includes Sony’s Seed Acceleration
Program, that was set adult so any worker with a good thought can
pitch for try financing. Would-be entrepreneurs make their
proposals possibly to other employees or to a row of outside
experts, in that box their representation stays anonymous, pronounced one
of a people. The startup routine includes an audition,
incubation and doing stages that stress speed and
profitability.

Teams of adult to 5 people face off each 3 months and
can embody outsiders, according to an inner newsletter
published in July. Those that pass have during many 6 months to
prepare a business devise and might work on a ideas full-time. The
final product could tumble underneath an existent multiplication or spin an
independent company. The initial round, hold in June, attracted
187 applications, of that 80 upheld to a subsequent stage,
according to a document.

Litmus Test

Koji Kurata, a orator for Tokyo-based Sony, declined to
comment when reached by phone yesterday.

The e-paper watch will be a litmus exam for Sony’s new
division. Though a marketplace for wearable record is still
small, with usually 22 million of a gadgets sole worldwide this
fiscal year, a attention is set to grow fivefold in a next
five years, according to MM Research Institute Ltd. More than
half of all wearable inclination already aim a wrist, with
competition Fitbit Inc.’s rubber band-like aptness trackers to
the $780 oppulance Veldt timepieces.

Focusing on coming might assistance heed Sony’s new
product from a throng of inclination portion as a second shade for
smartphones. The company’s possess SmartWatch acts as a song player
remote control, while Samsung’s Galaxy Gear offers hands-free
calls. Both pull e-mail and Facebook notifications and need a
phone.

General Ugliness

Consumers surveyed by Nomura Research Institute cited the
general distortion of wearables as a third-biggest barrier to
adoption, after cost and weight. Apple, that hired celebrity
designer Marc Newson in September, will offer a choice of
stainless steel, aluminum and 18-karat bullion when a watch goes
on sale subsequent year.

“Smartwatches don’t sell now given there is little
reason to buy one, given your smartphone can do it all anyway,”
said Taichiro Nakayama, a comparison consultant during Nomura Research
in Tokyo. “Many people select their watches formed on a brand
and design. Convincing them to reinstate what’s on their wrist now
is no meant feat.”

Hard Things

Hirai has struggled to spin a association around as he faces
rising foe in mobile phones and games, and soothing demand
for televisions and cameras. Sony is set to raise adult some-more than 1
trillion yen ($8.5 billion) of waste given 2010.

Hirai sounded an confident note when he addressed
investors in May, observant a origination module will emanate new
businesses while also nurturing immature talent. He pronounced it will
become “the pushing force for a new Sony.”

A Sony operative who participated in a module pronounced it has
created a stir among younger employees, yet there are still
hesitations about perplexing something that might fail. He chose to
pitch his plan to a row of outward experts rather than
putting it adult for a open vote, in partial given he didn’t want
his bosses to know he was perplexing to leave. The engineer, who
asked not to be named given he’s not certified to speak about
the program, pronounced his offer didn’t get funding.

“Sony’s difficulty is not only with targeting a right
technologies — they also have problems in terms of management,
corporate governance and so on,” pronounced Keun Lee, a highbrow of
economics during Seoul National University who writes about
disruptive innovation. “Tapping different sources for knowledge
and communicating opposite a company’s silos can be one source
of recovery.”

To hit a reporters on this story:
Pavel Alpeyev in Tokyo at
palpeyev@bloomberg.net;
Grace Huang in Tokyo at
xhuang66@bloomberg.net

To hit a editors obliged for this story:
Michael Tighe at
mtighe4@bloomberg.net
Terje Langeland, Peter Elstrom

In : Tech

About the author

Leave a Reply

Your email address will not be published. Required fields are marked (required)

*

code

Mojo Marketplace