As ITV prepares for The Sound of Music Live, are we examination TV’s future?

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On Sunday night, in a studio tighten to one of easterly London’s many car-clogged arteries, a feign Alpine mountain will be alive with a sound of song in a £2m prolongation that outlines a initial time a low-pitched has been promote live on inhabitant radio in a UK.

ITV’s two-and-a-half-hour delivery of The Sound of Music Live faces not usually a logistical plea of a live recording with a expel and organisation of some-more than 400 and 177 costumes; there’s also a plea of remaking one of a best-loved and many commercially successful films of all time.

Scheduled for a financially critical Sunday night before Christmas, a uncover is partial of a most bigger trend for blurb radio to uncover live events in a bid to attract mass audiences and equivocate a augmenting trend towards catch-up television.

Elaine Bedell, ITV’s executive of party and comedy, said: “Live shows are increasingly critical to channels like us. Providing unmissable vast events that don’t feel a same if we don’t watch it live.”

Sean McGuire, handling executive of media consultants Oliver and Ohlbaum, pronounced that broadcasters were experimenting some-more and some-more with live television, “because we can’t ad skip live television”.



Captain Georg von Trapp (Julian Ovenden) and Maria Rainer (Kara Tointon). Photograph: Jonathan Ford/ITV

The enterprise to outwit record that allows viewers to fast-forward by adverts has meant a lapse to a origins of play serials, that were all aired live until a 1970s.

The 40th anniversary live recording of Coronation Street was so successful in 2000 that the examination was repeated in 2010 and again this year for ITV’s 60th anniversary. The enterprise for eventuality radio to attract vast audiences stirred a BBC to promote a live week of EastEnders for a show’s 30th anniversary.

There are apparent risks, of course; a misfortune was a 1958 delivery of a Armchair Theatre play Underground on ITV in that actor Gareth Jones died off-camera, forcing a expel to improvise for a residue of a broadcast.

US broadcaster NBC The Sound of Music Live! for a initial time in 2013 in a uncover that was critically panned but judged a “stratospheric success” after attracting scarcely 19 million viewers. Live low-pitched entertainment is now a yearly tradition, according to a authority of NBC Entertainment, Bob Greenblatt, after a network aired The Wiz final Thursday.

With The X Factor losing viewers – a final on Sunday pulled in a second lowest assembly in a 11-year story – ITV is anticipating that families will lay down and watch a uncover together in a Sunday before Christmas – and that advertisers will compensate for them.

Director Coky Giedroyc, who was Bafta-nominated for The Virgin Queen, describes her chronicle of The Sound of Music as a “whole opposite animal” to a NBC show, with a concentration on a fact that a adore story is set opposite a arise of a third reich. “The vast thing is aiming for authenticity,” she said. “I wanted to keep it loyal to a strange story.”



Baroness Schrader (Katherine Kelly) and Max Detweiler (Alexander Armstrong). Photograph: Jonathan Ford/ITV

Bedell insists that a ITV uncover is “intended as a one-off” with a preference taken on probable follow-ups usually taken after Sunday night.

ITV spent an estimated £750,000 on a set alone, with handblocked wallpaper in Maria’s integument room and a reproduction Abbey and Von Trapp villa. Having to work around a all-important ad breaks means that some dress changes will be a plea – there’s a wig change that can usually take 34 seconds, for example.

Yet Giedroyc said: “Weirdly, it’s not a logistics I’m disturbed about, it’s a delicacy.”

The actors, including former Strictly Come Dancing leader Kara Tointon as Maria, Downton Abbey actor Julian Ovendon as Captain Von Trapp and Alexander Armstrong as Max Detweiler, have been educated not to belt a songs out to camera. Instead, a 17 cameras will film them as they would a theatre play.

Tointon says: “This is Coky’s version. It’s not a fairytale though violent and traumatic.”

Olivier award-winning singer Maria Friedman, who plays Mother Abbess, suggested those who believed a story was out-of-date were wrong, generally given a horrors of a interloper crisis. “People journey to find reserve and struggling … It’s one of those perpetually stories isn’t it?”

The Sound of Music Live front Sunday 20 Dec from 7.30pm.

In : Lifestyle

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